Overview
在全球人口压力加剧和资源日益紧缺的背景下，食品系统正面临严峻挑战，全球约 20 亿人存在微量营养素缺乏，同时食物浪费问题严重，对环境造成巨大负担。研究发现，年轻群体在可持续发展意识和饮食管理方面表现更为积极，使其成为推动可持续饮食模式的重要人群。基于竞品分析与深入用户访谈，我提出了“基于生活方式与社交互动的可持续饮食社区零售数字平台”的概念。该平台通过低碳排放的生鲜食品零售、智能节能机制及废弃物减少策略，助力环境可持续发展，同时帮助用户优化饮食结构，提高健康管理能力。此外，平台的社交属性促进邻里互动与食品资源共享，使可持续饮食不仅是一种个人选择，更成为社区共建的生活方式。通过数字零售、可持续理念与社交互动的深度融合，该项目为健康饮食与环境可持续性提供了一种创新、高效且富有社交价值的整体解决方案。
My contribution
Design
Build in Webflow
The team
1 × co-founder
2 × product designers
Year
2023
Process
用户画像 Persona
The design process for the fitness centre mobile app involved several key stages. Firstly, I conducted extensive user research to understand the needs of gym-goers and identify pain points with existing fitness apps.
信息架构 Information Architecture
Based on this research, I developed user personas and created wireframes to map out the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design included features such as a personalised workout tracker and an easy-to-use booking system.
使用场景 Storyboard
Throughout the process, I worked closely with the fitness centre’s team to ensure that the app met their requirements and aligned with their brand identity.
Outcome
The final outcome of the fitness centre mobile app was a user-friendly and engaging digital product that exceeded the client’s expectations.
Users were able to easily view class schedules, book sessions, and track their fitness progress, all within a seamless and intuitive app experience.
As a result, the fitness centre saw an increase in user engagement and loyalty, and the app has become an important part of their overall customer experience.